Boxer was founded by Billy Johnson in 2011 - we admired his innovative designs and values in American manufacturing for quite some time, and were sad to see the company close in 2018.
We, the new team behind Boxer, saw an opportunity to bring an "old dog" back to life, and decided to purchase the company in 2020. We hope to evolve the brand into something new and amazing, keeping the same high quality standards, but adding more designs, community involvement, and industry variety. You can be certain that we will launch new products often, all using Billy's story as inspiration.
The Founder's Story
"When other young boys were learning to throw a baseball from their dads, I was learning how to run a clothing business.
My grandfather opened his first clothing store, Edwards Store for Men, in East Chicago, Indiana in 1941.
Later, with the help of my dad, they would open three more stores.
I can still hear the sounds of the Singer sewing machines, the low hum of seamstresses custom tailoring clothing and the gentle crinkle of tissue paper as my father wrapped every single purchase with pride.
At the time, 95% of the clothing they sold was made in the U.S. Today, less than 2% of the clothing bought here is made here.
These men—my grandfather, my father—I share more with them than just common DNA and hazel eyes. They taught me to believe in American-made products and to pay attention to the details. They inspired me to love high-quality manufacturing and to never settle for a lesser stitch or a lesser raw material.
They were the original 'Honestly American.' I am simply their heir.
In 2011, I started Boxer with the goal of bringing integrity and quality back to American apparel manufacturing.
I chose the tactical industry because of my love of firearms and my deep, abiding belief in the second amendment. I believe it is the bedrock of our American ideals and a right we must always fight to protect.
It only makes sense that I would make Honestly American products for those who hold those same beliefs.
For me, Boxer isn’t just a company or a good product, it’s a cause. And, just like my father, I will continue to wrap every single purchase in tissue paper with pride."